Microplastic pollution is one of the most pressing environmental issues of our time. Every year, millions of tonnes of microplastics enter our waterways, harming marine ecosystems and ultimately making their way into our food chain. A significant contributor to this problem is synthetic clothing, which sheds microscopic plastic fibres during washing. The solution? Microfiber filters for washing machines, a simple yet highly effective way to stop pollution at its source.

What is a microfiber filter?

A microfiber filter is a device designed to capture the tiny plastic particles released during the washing of synthetic fabrics. These filters connect directly to your washing machine and act as a barrier, preventing microplastics from entering the wastewater system and ultimately the environment.

The concept is straightforward but impactful. By installing a microfiber filter, you can significantly reduce the amount of microplastics flowing from your household into rivers, lakes, and oceans. This simple change can make a massive difference in protecting aquatic life and preserving the health of our planet.

Why filtering microfibres matters

1. Stopping pollution at home

Research shows that a single 6 kg load of laundry can release over 700,000 microplastic fibres. Over a year, this is equivalent to dumping 52 plastic bags into the ocean. Installing a microfiber filter on your washing machine can reduce this pollution by up to 98%.

2. Driving policy changes

Beyond reducing pollution, using a microfiber filter can influence policymakers. By demonstrating the effectiveness and popularity of these devices, consumers provide evidence that supports legislative changes. Efforts like this can lead to mandatory filters in all new washing machines, much like emission controls in cars.

PlanetCare Microfiber Filters

PlanetCare

When it comes to tackling microplastic pollution, PlanetCare has positioned itself as a leader in innovation and environmental responsibility. Founded in 2017, this small start-up is on a mission to stop microfiber pollution, one washing machine at a time.

The PlanetCare solution

The PlanetCare Microfiber Filter is a compact, easy-to-install device that fits seamlessly into your existing laundry routine. It captures up to 98% of microplastics, ensuring that harmful fibres never leave your home.

How it works

• Installation: No tools are required. Attach the filter to your washing machine in a matter of minutes.

• Collection: During every wash, the filter traps microplastics shed by synthetic fabrics.

• Recycling: After up to 30 washes, simply send the cartridge back to PlanetCare, where it will be recycled and upcycled into new products.

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This closed-loop system makes PlanetCare’s filter a truly sustainable solution, ensuring zero waste in the process.

PlanetCare 2.0: Designed for maximum impact

The PlanetCare 2.0 Microfiber Filter is the next generation of washing machine filters. Built with sustainability and efficiency in mind, it offers:

• Best-in-class filtering efficiency: Captures 98% of microplastics.

• Automatic clog detection: Alerts you to potential issues, ensuring smooth operation.

• Bypass valve: Ideal for washing clothes made from natural materials.

• Recycled materials: The filter itself is made from recycled components.

• Cartridge recycling programme: Used cartridges are refurbished and reused, creating a true circular economy.

Options for everyone

PlanetCare

The PlanetCare 2.0 comes in two sizes – Small (90 washes) and Large (390 washes) – and is available in two colours: Ocean and Earth.

About the PlanetCare team

The PlanetCare team embodies the spirit of innovation and determination. As a small start-up, they have taken on the enormous challenge of combating microfiber pollution. They believe in constant improvement, sustainable solutions, and providing exceptional support to their users.

Since their inception, PlanetCare has created the first integrated microfiber filter for washing machines, as well as external add-on filters for households and commercial solutions for industrial users. Their efforts have already prevented hundreds of tonnes of microplastics from entering our waterways.

Making a difference together

By using PlanetCare’s microfiber filter, consumers are making an immediate and tangible impact on the environment. Not only are they reducing plastic pollution, but they’re also helping to create momentum for broader systemic changes.

In the next five years, PlanetCare users are projected to prevent over 500 tonnes of microplastics from polluting our waters. That’s the equivalent of filling 16 Olympic swimming pools or the weight of 105 elephants.

Together, we can stop microplastic pollution at its source, ensuring cleaner water and a healthier planet for generations to come.

If you enjoy our articles and want to read more of our content, check out clean, green and cruelty-free: Ireland is leading the way with vegan beauty. Perhaps take a look at running on plants: Harvey Lewis on ultra endurance, veganism and inspiring change. Or explore turning the tide: How NothingFishy is revolutionising plant-based wellness.