Fashion & Beauty

How this vegan brand is taking over Europe’s armpits

The Lekker Company

In today's world, where ethical consumerism is on the rise, more people are seeking out products that align with their values, particularly when it comes to personal care. Vegan deodorants are a perfect example of how the beauty industry is evolving to meet these demands. They offer a natural, cruelty-free alternative to traditional antiperspirants, providing effective protection against odour without compromising on health or ethics.

 

Why choose vegan deodorant?

 

Traditional deodorants and antiperspirants are often packed with synthetic chemicals, such as aluminium compounds and artificial fragrances. These ingredients have raised concerns among consumers due to potential health risks, including links to breast cancer and hormonal imbalances. Vegan deodorants, on the other hand, use natural ingredients like coconut oil, shea butter and essential oils to neutralise odour and keep the skin healthy.

 

Beyond health concerns, vegan deodorants are also free from animal-derived ingredients and are not tested on animals, making them an ethical choice for those committed to cruelty-free living. As awareness of animal rights continues to grow, the demand for vegan products has surged, with vegan deodorants standing out as a popular option for those looking to make more conscious choices in their daily lives.

 

This is Lekker

 

The Lekker Company

A leading brand in the vegan deodorant market is The Lekker Company, which has been at the forefront of the natural skincare movement. The company’s journey began in 2014 when its founder, Dewi, became frustrated with the lack of simple, natural skincare options. Driven by a desire to create effective products made from minimal ingredients, Dewi started experimenting in her kitchen. This humble beginning laid the foundation for The Lekker Company—a brand that has stayed true to its roots of simplicity and sustainability.

 

The word ‘lekker’ is a Dutch word for ‘delicious’ or ‘nice’ and it perfectly encapsulates the brand's ethos. Over the years, The Lekker Company has expanded its range to include not only deodorants but also lip balms, face care products and body bars. All products are crafted with the same dedication to quality, natural ingredients and sustainability, making them a favourite among conscious consumers. For VegClub readers, there’s an added bonus of 10% off your purchase at The Lekker Company website with the code VEGCLUB10.

 

A sustainable mission 

 

The mission of The Lekker Company is to keep skin healthy and happy using natural and nourishing ingredients. This philosophy is at the heart of their vegan deodorants, which are formulated with organic coconut oil and shea butter—ingredients known for their moisturising and protective properties. Each product is carefully crafted to be 100% vegan and cruelty-free, ensuring that consumers can feel good about the products they use.

 

Transparency is another key value for The Lekker Company. All ingredients are clearly listed on the packaging in simple, understandable terms. This commitment to honesty allows customers to know exactly what they are applying to their skin, fostering trust and loyalty.

 

No fuss

 

The Lekker Company takes pride in its straightforward approach to skincare. The brand’s products are designed to be simple, effective and environmentally friendly. This no-nonsense attitude extends to their packaging as well—Lekker’s deodorants are packaged in cardboard tubes, a sustainable alternative to the plastic packaging that dominates the industry. This eco-friendly packaging is just one of the many ways The Lekker Company is reducing its environmental impact.

 

Read more NAE Vegan Shoes: A new era in footwear—sustainable and stylish

 

In a crowded market of products that claim to be natural and ethical, The Lekker Company stands out for its genuine dedication to sustainability. Every aspect of the brand’s operations, from ingredient sourcing to packaging, is carefully considered to minimise its impact on the planet.

 

The Lekker Foundation x Trees for All

 

The Lekker Company

As The Lekker Company has grown, so too has its commitment to giving back. In January 2021, the brand established The Lekker Foundation, a charitable initiative that underscores its dedication to sustainability and social responsibility. Initially, the company donated 1% of its revenue to various charities. Since July 2022, The Lekker Company has partnered with Trees for All, a non-profit organisation focused on reforestation.

 

Through this partnership, The Lekker Company helps plant trees in the Netherlands and abroad, contributing to the restoration of forests and the protection of wildlife habitats. Every purchase made at The Lekker Company supports this cause, allowing consumers to make a positive impact with their choice of deodorant.

 

Exclusive offer for VegClub readers

 

For those ready to make the switch to vegan deodorant, now is the perfect time. VegClub readers can enjoy a 10% discount on all purchases at The Lekker Company website by using the code VEGCLUB10 at checkout. This offer is a great opportunity to try out the brand’s natural, vegan and cruelty-free products while also supporting sustainable and ethical practices.

 

Vegan deodorants are more than just a passing trend—they represent a shift towards more conscious and ethical living. The Lekker Company is leading the way with its commitment to natural, sustainable and cruelty-free skincare products. By choosing vegan deodorant from The Lekker Company, consumers can protect their health, support animal welfare and contribute to environmental conservation. 

 

If you enjoy our articles and want to read more of our content, check out things to do in Paris while you’re not watching the games—including foodie. Perhaps take a look at the Queen Inn: The world’s first plant-based steakhouse—an exclusive interview. Or explore yoga vs. pilates vs. meditation: Which best suits your vegan lifestyle?

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