Ration.L, founded by Kavita Basi, combines sustainability and ethical fashion, offering eco-friendly products like vegan trainers and promoting neurological health awareness. 

Let's start from the beginning

Ration.L—founded by Kavita Basi, emerged from a profound personal journey that began on 17th March 2015. At the age of 38,  experienced a life-threatening subarachnoid haemorrhage. Previously healthy and career-oriented, her life was abruptly disrupted by a sudden seizure that resulted in nearly 2 months of hospitalisation. During this time, Kavita underwent four intensive brain surgeries, necessitating a challenging recovery that involved relearning numerous cognitive and physical skills.

Despite the overwhelming adversity, Kavita’s positivity and resilience were crucial to her rehabilitation. Supported by family and friends, she documented her recovery process, sharing her experiences to help others facing similar health challenges. This effort culminated in the publication of her book, ‘Room 23: Surviving a Brain Haemorrhage’, in 2018. Additionally, Kavita collaborated with charities dedicated to supporting individuals with neurological conditions, extending her advocacy and outreach efforts.

Driven by her passion for sustainability and social change, and influenced by her transformative health experience, Kavita sought to promote environmental consciousness alongside neurological health awareness. This vision led to the creation of Ration.L—a brand committed to sustainable living and well-being. Ration.L focuses on producing eco-friendly products designed with longevity and intent. The brand's offerings, crafted from recycled, vegan and cruelty-free materials, are packaged using biodegradable materials, reflecting Kavita’s dedication to environmental responsibility.

Product vs. quality vs. satisfaction

Ration.L

Ration.L’s mission is to foster a healthier, happier lifestyle for consumers while prioritising the well-being of the planet. The brand’s thoughtfully designed products not only cater to consumer needs but also contribute positively to environmental sustainability. Through Ration.L, Kavita continues to inspire and support others, advocating for both brain injury awareness and sustainable living. The brand embodies her commitment to making a meaningful impact on society and the environment. As a pioneering brand dedicated to sustainability and ethical practices, Ration.L offers a range of products including shoes, socks, beanies and t-shirts, with their stylish vegan trainers remaining bestsellers.

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Ration.L’s commitment to the environment is evident in their thoughtful packaging. All products are packed using materials certified by the Forest Stewardship Council (FSC), ensuring that the card and paper used are both ethical and recyclable. This dedication extends to the smallest details, such as their shoelaces made from Global Organic Textile Standard (GOTS) certified organic cotton and their eyelets crafted from recycled aluminium, certified by the Global Recycle Standard (GRS).

Sustainability is at the core of Ration.L’s business model. They uphold high ethical standards and expect the same from their partners. The brand operates in full compliance with applicable laws and promotes continual improvements in working conditions throughout their supply chain, as outlined in their Social Responsibility Code of Conduct.

Ration.L is also committed to animal welfare, ensuring that all their collections are vegan and free from toxic substances. Their R-Kind collection is inclusive, supporting all gender identities with versatile, comfortable and timeless footwear. This approach underscores their philosophy of simplicity, minimalism and ethics. Best of all, their trainers are comfortable, light and stylish. Their dedication to these principles not only makes them a leader in sustainable fashion but also ensures that their products are crafted with care for both people and the planet.

Their prices range from £50 to £75 for trainers. The brand offers a variety of colours to satisfy every kind of customer and ship worldwide. 

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