Sustainable fashion has come a long way, and MoEa is leading the charge in the sneaker industry. This Paris-based company is redefining footwear by blending style, comfort, and sustainability. With a commitment to using bio-materials, reducing carbon footprints, and promoting ethical practices, MoEa is proving that fashion does not have to come at the planet’s expense.

A mission for sustainable style

MoEa was founded with a clear mission: to create sneakers that are as stylish and comfortable as traditional leather pairs but without harming the environment or animals. The company believes that sustainability should not be an afterthought but a core principle of modern fashion. By developing sneakers from plant-based materials, MoEa offers an innovative solution to one of the fashion industry’s most significant environmental challenges.

Based in Paris, MoEa takes pride in its European roots, with a diverse team from France, Germany, Spain, Portugal, and Switzerland. This multicultural approach allows the company to embrace different perspectives while maintaining a shared goal: making sustainable sneakers the new norm.

Low-carbon bio-materials: A game changer

MoEa

MoEa’s commitment to sustainability goes beyond rhetoric. The company utilises cutting-edge bio-materials, including CoconutSkin, CornSkin, GrapeSkin, MushroomSkin, CactusSkin, PineappleSkin, OrangeSkin, and AppleSkin, to craft its sneakers. These materials not only replace animal leather but also significantly reduce carbon emissions.

Studies conducted by FAIRLY MADE®, a leading traceability and impact measurement platform for fashion brands, reveal that MoEa’s bio-materials emit 95% less carbon than traditional leather. While leather production emits an average of 61kg of CO2 per m², MoEa’s bio-materials release just 2.93kg per m².

Additionally, the energy consumption of these bio-materials is remarkably lower. Producing bio-materials requires 85% less energy than leather, further contributing to MoEa’s low environmental impact.

A measurable commitment to sustainability

MoEa’s sneakers have undergone rigorous life cycle assessments (LCA) to measure their carbon footprint. The results are impressive:

• A pair of MoEa GEN1 sneakers emits just 6.4kg of CO2, compared to the 30.1kg emitted by traditional leather sneakers—a 79% reduction.

• The GEN7 model, which combines multiple bio-materials, emits 8.22kg of CO2, which is 73% less than a comparable leather sneaker.

By producing sneakers locally and relying on plant-based alternatives, MoEa ensures that every pair contributes to a more sustainable fashion industry.

Supporting WWF’s environmental initiatives

MoEa’s commitment to sustainability extends beyond its sneakers. The company is a proud member of the WWF SME Club in France, recognising its social and environmental dedication. Through this partnership, MoEa financially supports the WWF Forest Protection Program, which focuses on:

• Fighting deforestation through corporate sustainability commitments

• Protecting high-conservation value forests

• Promoting sustainable forest management

• Restoring degraded forests

With 80% of terrestrial biodiversity residing in forests, MoEa’s support for WWF plays a crucial role in safeguarding these ecosystems.

MoEa’s iconic sneakers

MoEa offers more than 50 different pairs of sustainable sneakers, ensuring that every customer can find a style that suits them. From bold statement pieces to versatile everyday wear, the brand continues to push the boundaries of eco-friendly footwear.

GEN1 – Don’t Eat Your Shoes Orange

MoEa

MoEa’s GEN1 sneakers are designed for versatility, seamlessly transitioning from casual walks to urban adventures. The standout GEN1 Orange is crafted from orange peel waste, making it both sustainable and stylish.

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Key features:

• Vegan: Certified by PETA, ensuring no animals were harmed

• Low Carbon: Emissions reduced by 78% compared to leather sneakers

• Plant-Based: Made from natural and recycled materials

• European Craftsmanship: Handcrafted in Guimarães, Portugal

GEN7 – All in Pastel

MoEa

For those looking for a sneaker that embodies MoEa’s entire range of bio-materials, the GEN7 All in Pastel is a perfect choice. Made from GrapeSkin, CactusSkin, AppleSkin, CornSkin, and PineappleSkin, this model showcases MoEa’s dedication to innovation.

Key features:

• PETA-Certified Vegan

• Plant-Based Materials

• Low Carbon Footprint: Emits 8.22kg of CO2, 73% less than leather sneakers

• Perfect for Outdoor Adventures

Retro GEN8 – Launching 15th February

MoEa’s latest collection, Retro GEN8, is set to launch this Saturday, 15th February—Get early access here. This new line blends vintage aesthetics with MoEa’s signature sustainable materials, offering a fresh take on eco-conscious footwear. With this release, MoEa continues to expand its already extensive range, proving that sustainable sneakers can be both timeless and trendsetting.

Leading the future of sustainable footwear

MoEa’s approach to sneaker production sets a new benchmark for the industry. By embracing transparency, investing in bio-materials, and prioritising sustainability at every step, the brand is proving that high fashion and eco-consciousness can go hand in hand.

With its continued efforts to lower carbon emissions, support environmental initiatives, and create stylish, high-performance sneakers, MoEa is not just making shoes—it is shaping the future of sustainable fashion.

If you enjoy our articles and want to read more of our content, check out Allweek: Michelin-star quality, everyday convenience. Perhaps take a look at running on plants: Harvey Lewis on ultra endurance, veganism and inspiring change. Or explore sustainable adventure through fashion: Exploring Salty Earth and their iconic robes.