In an era where fast fashion dominates the high street, ethical and sustainable alternatives are more important than ever. KOHR—a UK-based sustainable fashion brand, is at the forefront of this movement. Founded in 2020, the brand delivers across Europe and offers an array of high-quality gender-neutral basics that reflect their mission: to create stylish, eco-friendly and ethical garments that stand the test of time. From T-shirts and hoodies to tote bags and caps, KOHR offers a wide range of stylish and durable options, making it easier than ever for consumers to make sustainable fashion choices.

KOHR’s mission is clear: to provide a credible alternative to the unsustainable practices of fast fashion. This ethos is embedded in every aspect of their business, from the materials they use to their made-to-order production model. By prioritising ethical practices and sustainable materials, KOHR aims to not only produce high-quality clothing but also reshape the fashion industry into one that values people and the planet.

A sustainable approach to fashion

Sustainable fashion is about more than just using eco-friendly materials—it’s about rethinking the entire production process. KOHR does just that by using a made-to-order system. This reduces the environmental impact of overproduction, a common issue in the fast fashion world, where garments are often produced in excess and end up in landfills. KOHR’s production model ensures that each item is made with intention and care, helping to combat the wastefulness that plagues the fashion industry.

Their fabrics are sourced from a range of sustainable and ethically certified suppliers. Their primary fabric supplier, based in Wales, operates out of the Dyfi Eco Park—a pioneer in sustainable energy. With 110 solar panels powering the facility, this supplier is an ideal partner for a brand as committed to reducing its carbon footprint as KOHR. In addition to their UK-based supplier, KOHR also works with a carbon-neutral supplier in Berlin—further enhancing their eco-credentials. Both suppliers hold GOTS (Global Organic Textile Standard) certification, a gold standard in organic and ethical fabric sourcing.

KOHR’s commitment to sustainability extends beyond their choice of materials. They use biodegradable, recycled and recyclable materials for all their packaging, ensuring that their products are delivered in an eco-conscious manner. The brand’s transparency about its supply chain is also commendable. From production to packaging, KOHR is committed to ethical practices and is proud to be accredited by Good On You—a leading ethical fashion rating platform.

Fashion for the future

KOHR

At the heart of KOHR’s ethos is the belief that fashion should not be disposable. Their garments are designed to last, both in terms of quality and style. By following macro trends—those that span a decade rather than a season, KOHR ensures that their collections remain relevant for years to come. This approach helps consumers build a wardrobe of essentials that never go out of style, reducing the need for constant wardrobe updates and, in turn, minimising waste.

KOHR’s gender-neutral basics are the foundation of their collections, offering a range of styles that suit everyone. Whether it’s their organic cotton T-shirts or their limited edition deadstock material collections, KOHR provides versatile, timeless pieces that can be worn again and again. The brand’s commitment to inclusivity and durability sets them apart in a world where fashion trends often feel fleeting and disposable.

Sustainable brand, sustainable founder: Amy Joanne Kohl

The driving force behind KOHR is its founder, Amy Joanne Kohl, an Austrian-born entrepreneur with a passion for ethical fashion. Trained in fashion design, marketing and business—Amy recognised the exploitative practices prevalent in the fashion industry early in her career. With a vision to create a better alternative, she founded KOHR at just 22 years old, determined to make a difference in an industry notorious for its environmental and ethical issues. Her commitment to creating a transparent, sustainable and inclusive fashion brand has resonated with consumers across Europe.

VegClub and KOHR: A shared vision

At VegClub, we were fortunate enough to receive some of KOHR’s high-quality T-shirts, and we can attest to their exceptional craftsmanship and comfort. The brand’s use of GOTS-certified organic materials ensures that the garments are not only kind to the environment but also incredibly soft and durable. These T-shirts are a perfect example of how fashion can be both stylish and sustainable.

Read more NAE Vegan Shoes: A new era in footwear—sustainable and stylish

KOHR’s approach to fashion aligns perfectly with the values we champion at VegClub. Like KOHR, we believe in supporting ethical brands that prioritise sustainability and inclusivity. KOHR’s dedication to reducing their carbon footprint, using eco-friendly materials and promoting gender-neutral clothing speaks to a future where fashion is both conscious and accessible.

KOHR vs. fast fashion: A conscious alternative

KOHR

In a world of fast fashion, KOHR offers a sustainable alternative. Fast fashion is infamous for its unsustainable practices—mass-producing low-quality clothes at the expense of the environment and workers. This leads to excessive waste, poor labor conditions and a throwaway culture where clothes are quickly discarded after a few wears.

KOHR opposes this system with a made-to-order model, reducing excess inventory and waste. By producing only what's needed, they lower the environmental impact. They also use GOTS-certified organic and deadstock fabrics, repurposing materials that would otherwise go to waste.

Choosing KOHR over fast fashion means embracing quality, durability and timeless designs, reducing your environmental footprint.

Why choose KOHR over fast fashion

• Quality & durability: KOHR garments are made to last, unlike fast fashion's disposable clothes.

• Sustainable materials: KOHR uses organic, biodegradable materials, unlike fast fashion's synthetic fabrics.

• Ethical production: KOHR is committed to ethical labor practices, producing in-house in Manchester.

• Made-to-order: KOHR avoids waste by producing only when orders are placed.

• Timeless designs: KOHR creates versatile, gender-neutral pieces designed to last beyond fleeting trends.

A sustainable fashion revolution

As the fashion industry continues to grapple with its environmental impact, brands like KOHR are leading the charge towards a more sustainable future. By offering stylish, high-quality basics that are made-to-order and crafted from sustainable materials, KOHR is proving that ethical fashion doesn’t have to compromise on style or comfort.

For those looking to make more mindful choices with their wardrobes, KOHR offers a perfect starting point. Whether you’re in search of a timeless T-shirt, a cosy hoodie, or a durable tote bag—KOHR has something for everyone. And as the world increasingly turns its attention to the importance of sustainability, brands like KOHR will play a crucial role in reshaping the fashion landscape for the better.

If you enjoy our articles and want to read more of our content, check out Vegari: Leading the way in sustainable and posh animal accessories. Perhaps take a look at how this restaurant in Carcavelos is shifting views on veganism. Or explore 8 European vegan restaurants worth every penny.