In recent years, the European animal accessories market has seen significant growth, driven by an increase in animal companionship and a growing awareness of animal welfare. As more Europeans embrace animal companions, particularly in urban areas, the demand for high-quality, stylish and ethical products for these companions has surged. According to market research, the animal accessories market in Europe was valued at approximately €10 billion in 2021 and is expected to continue growing at a steady pace over the next decade. This growth is propelled by a shift in consumer behaviour towards sustainable and cruelty-free products, as animal guardians seek to extend their ethical lifestyle choices to their furry friends.

One of the standout trends within this expanding market is the rise of vegan and eco-friendly animal accessories. Brands are increasingly responding to the demand for products that not only cater to animals' needs but also align with their owners' values. The animal accessories market in Europe is experiencing a rapid increase, reflecting these broader trends. Among these innovative brands is Vegari—a company that has positioned itself at the intersection of luxury, sustainability and animal welfare.

Vegari: A pioneering brand in vegan animal accessories

Vegari

Vegari is a brand that exemplifies the growing trend of ethical animal accessories in Europe. Based in Latvia and shipping worldwide, Vegari offers a range of vegan dog and cat accessories, including collars, harnesses and leads, all designed with both style and sustainability in mind. The brand’s philosophy is rooted in the belief that no animal should suffer for the sake of another's comfort or style. This belief is embodied in their choice of materials, most notably their use of Piñatex, a revolutionary vegan leather made from pineapple leaf fibres.

The brand’s product range is more extensive for dogs, featuring an array of collars, harnesses and leads. For cats, Vegari offers collars, leads harnesses and and very posh collars, that are equally stylish and ethical. Notably, Vegari encourages customers to purchase in bundles, offering a 30% discount for those who do so, making it easier and more affordable to adopt a fully ethical approach to animal accessories.

The story of Vegari began nearly a decade ago when the founder, inspired by the adoption of her two mixed-breed dogs—Royce and Ferrera, embarked on a mission to create a brand that would reflect her deep commitment to animal welfare and environmental sustainability. Vegari’s products are not just accessories; they are statements of love and respect for all living beings.

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Piñatex: The ethical and sustainable leather alternative

Vegari

At the heart of Vegari’s product line is Piñatex—a vegan leather alternative that is both ethical and sustainable. Piñatex is derived from the fibres of pineapple leaves, which are a by-product of the pineapple harvesting process. Traditionally, these leaves would be discarded or burned, contributing to environmental waste. However, through innovative technology, these fibres are transformed into a durable, flexible material that mimics the look and feel of leather, without any of the ethical concerns associated with animal hide.

The process of making Piñatex is as environmentally friendly as the material itself. Because it uses a by-product of an existing agricultural process, there is no need for additional land, water, pesticides or fertilisers. This makes Piñatex not only a cruelty-free alternative to leather but also a sustainable one that has a minimal impact on the environment. Furthermore, the production of Piñatex provides an additional source of income for farming communities in the Philippines, where the pineapple leaves are sourced, creating economic opportunities in rural areas.

The mission behind Vegari

Vegari’s mission goes beyond creating beautiful, high-quality animal accessories. The brand is deeply committed to promoting a lifestyle that is in harmony with nature and free from cruelty. Every purchase from Vegari contributes to this mission, with 5% of profits being donated to animal shelters in Latvia—where the brand is based. This initiative not only supports animals in need but also encourages a culture of adoption and rescue, reflecting the founder’s own experience with her beloved dogs, Royce and Ferrera.

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In addition to their ethical practices, Vegari is dedicated to sustainability in every aspect of their business. Their products are designed to be durable and long-lasting, offering the same quality and luxury feel as genuine leather. By choosing Piñatex, Vegari ensures that their accessories are not only stylish and functional but also kind to the planet. Moreover, the brand’s commitment to zero-waste packaging further reinforces their dedication to reducing their environmental footprint.

A new era of animal fashion

Vegari

Vegari is more than just an animal accessory brand; it represents a new era of animal fashion that is aligned with the values of sustainability and animal welfare. As the European animal accessories market continues to grow, brands like Vegari are leading the way by offering products that are as kind to the planet as they are to our animal companions. Their use of Piñatex—a material that embodies the principles of ethical production and sustainability, sets a new standard for what animal accessories can and should be.

In a world where consumers are increasingly conscious of the impact of their choices, Vegari offers a way for animal guardians to make a positive difference. By choosing Vegari, they are not only providing their animal companions with high-quality, stylish accessories but also supporting a brand that is committed to saving lives and protecting the environment. As Vegari continues to grow, it is sure to inspire more guardians to embrace a greener, more compassionate lifestyle, one beautiful collar at a time.

If you enjoy our articles and want to read more of our content, check out plant-based podiums: Vegan success stories at the Paris Olympics. Perhaps take a look at French brand doxa.: Paving the path for sustainable fashion. Or explore Journaling with MYnd Map: A path of self-love with this top brand.