A few weeks ago, VegClub spotlighted some remarkable Irish brands at the forefront of the vegan beauty market. Now, it’s time to introduce you to a truly special brand offering an exquisite range of self-care and wellbeing products, from luxurious bath soaks to indulgent body scrubs—all, of course, completely vegan. We had the pleasure of trying Soak and fell in love straight away.

Through this article, we hope to convey just how brilliantly this brand is doing and why their stunning products deserve a place in your self-care routine.

An Irish brand 

Founded in 2021 by Kaz Kearney, Soak is a wellness brand that has grown out of a desire for natural, effective self-care rituals. Based in Ireland, the story of Soak begins with a personal experience that had a profound impact on Kearney and her family. Observing the positive effects the Atlantic Ocean had on her son’s hair, skin and overall mental well-being, she became inspired to create a line of products that would bring the healing power of nature into people’s homes.

After spending time surfing the Atlantic waves, Kearney’s son would return not only with glowing skin and healthier hair, but also a more content and joyful outlook. The sea seemed to wash away his anxiety, leaving him calmer and happier. This transformation prompted Kaz to explore how the natural elements of the sea and organic herbs could enhance personal well-being. From this spark, Soak was born.

Influenced by the therapeutic benefits of sea therapy and herbs from her own garden, Soak’s product range was developed to improve sleep, alleviate anxiety, uplift mood and boost energy levels—all while nourishing the skin. Kearney’s holistic approach focuses on revitalising the body and enriching the mind, with each product carefully designed to enhance well-being.

Holistic well-being with Soak

At the heart of Soak’s philosophy is the belief in the restorative power of nature. Their signature scents and blends include Bedtime Bliss, which aids in sleep and reducing anxiety, and Joy Connects, an uplifting product range that enhances mood. Another favourite is Breathe Deep, a formula designed to support healing and recovery.

Kearney is deeply committed to community support, as reflected in Soak’s charitable efforts. For every bath soak sold, €1 is donated to a mental health charity, with Liquid Therapy being the chosen beneficiary for this year. This organisation offers surf therapy programmes that support mental health and well-being, aligning perfectly with Soak’s values of holistic care.

Ingredients inspired by nature

The ingredients that make Soak’s products so effective are as pure as the inspiration behind them. The secret to their success lies in a unique blend of Atlantic sea salt, sustainably sourced Irish seaweed, organic homegrown herbs and premium essential oils. Each component is carefully chosen not only for its benefits to the skin but also for its mental and emotional support.

• Atlantic Sea Salt: The foundation of Soak’s bath soaks and scrubs, 100% food-grade Atlantic sea salt is known for its therapeutic properties. It brings the benefits of sea therapy directly into your home spa experience, revitalising both body and mind.

• Irish Seaweed: Hand-harvested and sustainably sourced from the west of Ireland, Soak’s seaweed is packed with nutrients and minerals that nourish the skin, helping to detoxify and hydrate.

• Organic Local Herbs: The lavender, sage and mint used in Soak’s products are organically grown in Kearney’s wild garden in Sligo. Hand-harvested in small batches, these herbs bring a touch of Irish nature to every product, promoting relaxation and well-being.

All the essential oils used are certified cruelty-free and vegan, as part of Soak’s commitment to ethical sourcing. Soak prides itself on using high-quality, natural ingredients, with no synthetic fragrances or harmful chemicals.

A range of products for mind, body and soul

Soak

Soak’s collection offers a variety of luxurious self-care essentials, including bath soaks, body scrubs, essential oil candles and body oils. One of the standout items in the range is the Atlantic Sea spray—bedtime bliss. This soothing spray is designed to help you unwind during the day and drift into a restful sleep at night. It can be used on pillows, bed linen, or even in your personal space to promote relaxation. 

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Blended with premium essential oils, witch hazel water and Atlantic sea salt, it is perfect for those seeking moments of peace and tranquillity.

Another customer favourite is the Joy Connects body scrub—organic sage and lime sea salt. This intensive, skin-softening scrub combines 100% Atlantic sea salt, organic sage and Irish seaweed, all suspended in nourishing oils. It leaves your skin feeling polished and deeply moisturised, making it the ultimate skin treatment. There’s no need to moisturise afterwards, as the natural ingredients are highly nourishing.

The sea salt in the scrub works to regenerate and restore the skin, while Irish seaweed enhances the skin’s natural glow, offering anti-ageing benefits. Lime oil not only cleanses the skin but also uplifts the mood and organic sage brings a sense of calm and balance to both body and mind.

All Soak products are vegan, cruelty-free and 100% natural. For best results, use the scrub once a week to maintain smooth, glowing skin.

Soak also offers beautifully curated gift boxes, allowing customers to create personalised sets of their favourite products—an ideal present for a loved one in need of relaxation and care.

With a focus on natural ingredients, ethical production and a holistic approach to well-being, Soak has quickly become a go-to brand for those looking to rejuvenate both body and mind. Whether through the therapeutic properties of the Atlantic or the calming scents of Kearney’s wild garden, Soak offers a truly immersive self-care experience that nourishes from the outside in.

Buy Soak’s products directly from their website.

If you enjoy our articles and want to read more of our content, check out clean, green and cruelty-free: Ireland is leading the way with vegan beauty. Perhaps take a look at balancing business, family and the vegan boom: Lessons from purpose-driven entrepreneur Ryan Moore. Or explore from chaos to CAOS: The sweet revolution of vegan pastries in Portugal.